Archive | January, 2012

Fire Every Salesperson

It’s time to fire every salesperson in your organization.  All of them.  Oh, I see… You need people to help facilitate the relationship between you and your customers — an ambassador if you will.  Fair enough.  But consider this:  If your product or service is so great, why do you need “sales” people?  There should […]

An Expensive Lesson in Brand Integrity

In 2008, my wife and I had the privilege of visiting with Ridge Watson, Winemaker and General Manager at Joullian Vineyards in Carmel Valley, CA..  While there, a major brush fire changed direction casting a massive cloud over the region for weeks.  I shot the photo above on our way back to the hotel. The […]

Over-promise and Over-Deliver

I just finished reading an article about the value of under-promising and over-delivering.  It’s a good article from a good author and it shares good examples but I think it falls short of over-delivering. Yes, those “extra touches” are invaluable for creating not only loyal customers but brand evangelists, critical to growth – especially circa […]

Planes, trains, automobiles and a quiet moment

It’s a quiet Saturday afternoon in the office.  I’m listening to Aaron Copland’s Appalachian Spring.  I’m blessed with a wonderful, albeit distracting view of the Kansas City skyline.  There is always something “going on.”  A few minutes ago, a magical intersection of sight and sound took place. During first movement (2nd cut on the link above) the […]

Has Kodak officially run out of film?

News emerged recently that perennial All-American brand Eastman Kodak was preparing for possible bankruptcy.  If so they would be but the latest “heritage” brand to officially pass into irrelevancy. It will be interesting to read the various “woulda/coulda/shoulda” accounts in the coming weeks and months but for now, it simply appears that they were another […]