Archive | September, 2012

Like Most “New Media” Articles, This AMC Theatres Story Is Out Of Focus

Here is a typical gushy “new media” article from this week’s Ad Week  . Oh, it’s ON. In one of the best brand-on-brand tweets ever, cinema chain AMC Theatres on Tuesday expressed its displeasure with Oreo after the Nabisco brand asked fans if they ever sneak cookies into a movie. “NOT COOL, COOKIE” admonished @AMCTheatres, which sparked an […]