Archive | October, 2013

Brand Innovation – On Tap

Ok, I realize that in the last post I spoke about brand innovation manifesting itself in a container rather than the product therein. Specifically KFC in the handy cup holder container. I mention this because I am about to rip the domestic beer industry for container innovation. Yes, it’s different. The KFC container actually adds […]

Brand Innovation is realizing that a new recipe for increased chicken sales does not have to have anything to do with the chicken.

I was going to write something about this new genius product I saw over the weekend from KFC. And the genius has nothing to do with the Colonel’s 11 herbs and spices. Then I saw tonight that someone has written the article for me. The money quote: I couldn’t help asking myself: How has no […]