Archive | December, 2013

WestJet demonstrates how brand begins with purpose and the right people.

The recent “Christmas Miracle” by Canadian airline WestJet is a wonderfully executed event on several levels. The obvious ones are the seemingly perfectly performed choreography of collecting Christmas gift wishes from passengers at the gate and then having their wishes delivered at their destination via the baggage carousel. The production quality of the video from […]

I’d like to buy a vowel, please.

Here is a touch of irony to close out your Thanksgiving weekend! The Missouri Lottery has contributed more than $3 billion to Missouri and public education. However, it would seem that none of it went to English class.   I guess more than $3 billion doesn’t buy a proofreader either. At least the math adds […]