RSS feed for this section

Archive | Brandspeak

WestJet demonstrates how brand begins with purpose and the right people.

The recent “Christmas Miracle” by Canadian airline WestJet is a wonderfully executed event on several levels. The obvious ones are the seemingly perfectly performed choreography of collecting Christmas gift wishes from passengers at the gate and then having their wishes delivered at their destination via the baggage carousel. The production quality of the video from […]

Brand Innovation – On Tap

Ok, I realize that in the last post I spoke about brand innovation manifesting itself in a container rather than the product therein. Specifically KFC in the handy cup holder container. I mention this because I am about to rip the domestic beer industry for container innovation. Yes, it’s different. The KFC container actually adds […]

Brand Innovation is realizing that a new recipe for increased chicken sales does not have to have anything to do with the chicken.

I was going to write something about this new genius product I saw over the weekend from KFC. And the genius has nothing to do with the Colonel’s 11 herbs and spices. Then I saw tonight that someone has written the article for me. The money quote: I couldn’t help asking myself: How has no […]

Like Most “New Media” Articles, This AMC Theatres Story Is Out Of Focus

Here is a typical gushy “new media” article from this week’s Ad Week  . Oh, it’s ON. In one of the best brand-on-brand tweets ever, cinema chain AMC Theatres on Tuesday expressed its displeasure with Oreo after the Nabisco brand asked fans if they ever sneak cookies into a movie. “NOT COOL, COOKIE” admonished @AMCTheatres, which sparked an […]