What an incredible run by the Royals and what a great time to be from Kansas City. The magic of the Royals these past few weeks reached far beyond the confines of the K. This region was brought together as one in a way that civic leaders and politicians would not dare dream. For a […]
The young, upstart Kansas City Royals were in the middle of another locker room celebration, following a dramatic 3-game sweep at home of the Los Angeles Angels. Someone came in and mentioned that several thousand fans were still in the stands, refusing to allow the moment to end. Several players broke from the festivities, went back out […]
If you’ve spent any time at all on Twitter recently, you’ve no doubt noticed some new, World Cup specific features popping up. While you might have brushed it off as just another company trying to capitalize off of a big event, you could not be more wrong. For Twitter, the World Cup is their Super […]
The recent “Christmas Miracle” by Canadian airline WestJet is a wonderfully executed event on several levels. The obvious ones are the seemingly perfectly performed choreography of collecting Christmas gift wishes from passengers at the gate and then having their wishes delivered at their destination via the baggage carousel. The production quality of the video from […]
So KC reveals a new logo yesterday. It was even called our new “brand.” Some like it, most do not. Some applaud the fact that a graphic designer did it for free (perhaps in part to generate PR for herself which I applaud) and city council folks are ticked because they were not consulted. One […]
Here is a typical gushy “new media” article from this week’s Ad Week . Oh, it’s ON. In one of the best brand-on-brand tweets ever, cinema chain AMC Theatres on Tuesday expressed its displeasure with Oreo after the Nabisco brand asked fans if they ever sneak cookies into a movie. “NOT COOL, COOKIE” admonished @AMCTheatres, which sparked an […]
If there is one thing that we try to preach to clients over and over it is that the insanely overused and usually under-defined word “brand” is much more than logos, slogans, jingles and color palates. It’s experience, culture, attitude, promise, history, expectation, noble cause and so much more. It’s built from the inside-out. Not […]
Data mining – it’s not just for breakfast anymore.